The Future of Business Communication Through the Lens of Artificial Intelligence

Jovana  Cupara; Bašović  Neira; Boris  Latinović

doi:10.62907/juuntics260101033c

Authors

Jovana Cupara University “Union – Nikola Tesla”, Faculty of Informatics and Computer Science, Belgrade, Serbia Author
Bašović Neira University “Union – Nikola Tesla”, Faculty of Informatics and Computer Science, Belgrade, Serbia Author
Boris Latinović University “Union – Nikola Tesla”, Faculty of Informatics and Computer Science, Belgrade, Serbia Author https://orcid.org/0000-0002-0651-1720

DOI:

https://doi.org/10.62907/juuntics260101033c

Keywords:

Artificial Intelligence, Business Communication, Chatbots, Human-Centered Interaction, Digital Transformation

Abstract

Through the introduction of new tools, channels, and interaction patterns, artificial intelligence (AI) is drastically changing business communication. This essay examines how AI is transforming the way companies communicate with their stakeholders and with each other. The study is based on a survey of recent scientific publications that examine the role of artificial intelligence (AI) technologies such as chatbots, natural language processing, and automated communication systems. The results show that AI significantly improves the accessibility, efficiency, and customization of communication, enabling faster decision-making and higher levels of customer engagement. However, the integration of AI also poses a number of challenges, such as risks to data privacy, ethical concerns, and the potential decline in the quality of human interaction. The study also indicates that a balance between technological innovation and human-centered communication approaches is necessary for the successful implementation of AI in corporate communication. In the future, business communication will likely involve hybrid systems, with humans focusing on complex, strategic, and emotionally driven interactions, while AI handles routine communication tasks. Overall, AI is not replacing human communication but redefining it, providing businesses with new opportunities and responsibilities in the digital age.

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